June 30, 2022

The process of launching a website can be difficult and daunting. It doesn’t matter if it’s an individual blog or a company website, the challenge is the same. You need to begin promoting your website to ensure that genuine, real-life visitors are able to find you and appreciate your content.

In the last month, I’ve worked on my payment blog. Prior to starting, I made several errors. The thing that people aren’t aware of is that designing and building your website is only the beginning. The way you launch your website will determine the speed with which it gets off and begins to work for you.

This post will offer an outline of what you must do when you’re prepared (or close to being ready) to go live with your website to help you be prepared for some of the challenges I faced:

1. Create a pre-launch website – Launching new website announcement

If your site isn’t yet ready for visitors does not mean that you shouldn’t begin marketing it. Actually marketing your site using pre-launch countdowns can bring more interest and excitement than advertising it following it’s made available ( Let see Website launch checklist)..

Add a sign-up form to notify visitors of your launch. LeadPages offers no-cost launch pages templates that you can apply to your website. If you are using WordPress then you can install and download a plugin such as EZP Easy Coming Soon Page, or Easy Going Soon.

2. At least 3 pieces of content of top quality

The strategies you employ to promote your site are heavily based on the quality of your content. People will expect quality content that’s relevant to your industry If they don’t get it, they’ll never return to your site.

Before you go live, write at least three (minimum three, ideally 10) articles that have amazing content. If you’re able to achieve 1200+ words per piece, you stand the best chance of getting ranked on search engines, and also the most likely chance of gaining links to your website.

Some suggestions for the content of these first pieces of content could include:

  • How do you post.
  • Expert roundups: Ask the most renowned specialists in your area their thoughts or suggestions on a particular subject.
  • Tutorials.
  • Practical suggestions for overcoming an issue that is common within your field.
  • FAQ’s for your field.
  • A list of industry terms.

3. Provide your visitors with a means to join your email list.

An email list gives you a means to communicate with your customers even if they don’t ever visit your site ever again. Sign up using an email marketing platform such as MailChimp or AWeber Then, you can use one of their templates to include an opt-in option on your website.

Be sure to give your people a reason to sign up for your mailing list, for example an ebook for free or guide with useful information to your intended people.

4. Begin to network with influential people in your industry – Launching new website announcement

This method is best used for non-commercial website; however, it is also a viable option on business websites that contain plenty of interesting content.

Contact well-known individuals within your field to let them know about the new website. Aren’t sure who to approach? Utilize a tool such as BuzzSumo to locate journalists, bloggers, business owners as well as social media influencers who may have an interest in sharing information about your website and their following.

 

I suggest starting slowly by following their social media accounts, and then sharing their content with your network (no no matter what size). Check out their blog posts and then leave thoughtful comments. After a while you could write them an email with an overview. Do not request that they publish your content. If your content is valuable it will be recognized and then share the content on their own.

5. Set online notifications for your blog’s name – Launching new website announcement

When you’re promoting your website it is important to stay informed of when and where your website is featured online. This will let you assess the results and effectiveness of the outreach effort and help you focus your efforts on methods that are working.

To be notified of media or blog mentions. To find out what people have to say about your website through social networks, use Mention and Hootsuite.

6. Start gaining free links and public relations by registering with HARO

If you’re the owner of a new website, getting attention isn’t always easy. But, using a tool such as Help A Reporter (HARO) is probably the best option to get free PR immediately.

Once you’ve signed to join, you’ll receive inquiries from media outlets to your inbox every day three times. If you get a question you’re able to address Send an email to the journalist as soon as you can providing detailed information about the question , and providing links for one or two of your amazing blog posts that pertain to the question.

7. Upload to an XML sitemap

A XML websitemap (also known as an XML) is type of document that provides search engines with an overview of posts and pages on your website. It helps Google to search your website more efficiently, which means your site’s content will be found faster.

If you’re using an WordPress website, you are able to install and download the Google XML Sitemaps plugin. If you use any other platform, you can create a sitemap using the XML Sitemaps generator, and then upload it to the root directory of your site (e.g., www.yoursite.com/sitemap.xml).

8. Learn the fundamentals of SEO – Launching new website announcement

Although you don’t have to be an expert in SEO to rank in search engines, it’s essential to have some basic elements in place. Some of the most crucial elements you need to have in place before you begin to launch your website are:

  • Utilize Keywords (words and phrases you wish to be ranked for) strategically on your website such as your navigation bar and your title tags. header tags for your posts, title tags for your posts alt image tags, etc.
  • Add regularly original content.
  • Create links to your website.
  • Be sure that your URLs contain words rather than figures or other symbols (this is known as the permalink structure).
  • Check to see if your website is mobile-friendly.

If you’ve got an WordPress site, you should begin by installing and downloading a plugin such as Yoast SEO. This will make sure that you have the fundamentals in place.

9. Install Google Analytics – Launching new website announcement

In light of the effort and time you’ll put into marketing your website it’s essential to be aware of the amount of visitors you’re receiving and from the sources that these visitors come from. Google Analytics is free, simple to set up, and can help you figure out what strategies are effective (and the ones that aren’t).

10. Make sure to add your website to Google’s Search Console – Launching new website announcement

It is the Google Search Console (formerly Google Webmaster Tools) is a collection of tools developed by Google to assist you with managing how well your website on the search engines. If Google discovers any issues in your website it will be informed.

The most crucial details you will be able to obtain once your website is verified includes:

  • Links to your website.
  • Automated action (penalties) for your website.
  • If Google is experiencing difficulty in accessing specific areas of your website.
  • How do you know if your site is deemed “mobile-friendly.”

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